I nerd out on designing immersive experiences that bring brands to life in the irl to create transformative, emotional connections with humans.


KINDER BUENO SWEETEASY




To launch one of the most popular European candy bars in the U.S. we partnered with Ferrero to create the Kinder Bueno Sweeteasy, a 10,000 sq. ft. pop-up experience in a New York City basement. It took chocolate lovers on a fully immersive, multisensory journey through the flavors, textures, smells, sights and sounds that make up Kinder Bueno.

The experience featured five highly immersive rooms, each with multiple interactives, tastings, actors and surprises, allowing guests to uniquely engage with the product. From milk chocolate couches to wafer swings, hidden portals, edible bubbles, and an indoor Italian hazelnut orchard, the attention to detail underscored Kinder Bueno’s premium, sophisticated flavor.



Role: Creative Mutant @ The Marketing Arm (concept, creative direction, copywriting, sound design, cocktail design, ritual design)
VP Experience: Andrew Allen
Design Director: Cole Keeton
Producer: Mike Dzura

PRESS
AdAge
AdAge (again!)
PR Week
The Vendry




GOODYEAR COTTONBOWL


Goodyear has an exlusive sponsorship with the NCAA Cottonbowl each year. What does that look like? It used to be people handing out tire coupons and totebags. We helped them modernize the experience with immersive selfie sculptures, games, and an immersive trip on the Goodyear Blimp (via vr).


Role: Senior Copywriter @ TMA
Group Creative Director: Rob Neatherlin
Art Director: Jason Kauzlarich



ZTE PRESENTS: RON BEALS DAY

 
To honor a legendary streetballer Ron Beals, whose claims to fame include inventing the jump shot (his claim), an appearance in “White Men Can’t Jump” (verified), and 40+ years spreading a love of the game, we helped plan, promote, and execute the inaugural “Ron Beals Day” at the historic Venice Beach Courts he called home.



Festivities included a kids’ skills camp taught by LA Laker Nick Young, Venice Beach League playoff game, NBA player impressions from BdotAdot5, White Men Can’t Jump reunion celebrity game, dunk contest with celebrity judges, rap battles and trophy presentations from the man himself: Ron Beals.



Role: Senior Copywriter @ Splash (RIP)
Art Director: Jason Kauzlarich
Social Media Director: Sabrina Jackson
Sports Sponsorship Coordinator: Nadia Atiya
and Veniceball

PRESS
The Dallas Observer
Star Local Media


RON ENGLISH’S BRANDIT: POPMART




A pop-up “store” where we traded worthless art for household items. Everything we collected was donated to Denton County Friends of the Family, a nonprofit that provides services for victims of domestic violence and sexual assault.

Role: in-house creative
Creative Director: Ron English, duh.

PRESS
The Dallas Observer
Star Local Media