GOODYEAR
SOCIAL AND SPONSORSHIPS
I was senior (and lone) copywriter on Goodyear's social where I helped launch their Instagram, got Dale Earnhardt Jr to fly a blimp and predict the weather on the local news, discovered their year one sponsorship of the Cleveland Cavaliers also just so happened to be the 100 year anniversary of their old factory league basketball team (which turned into the focus of that years campaign), created fan experiences for their Cotton Bowl sponsorship, and educated the masses on the importance of tire pressure in racing.
Role: Senior Copywriter @ TMA
Group Creative Director: Rob Neatherlin
Art Director: Jason Kauzlarich