concept, creative direction, copywriting, sound design, cocktail design, ritual design

To launch one of the most popular European candy bars in the U.S. we partnered with Ferrero to create the Kinder Bueno Sweeteasy, a 10,000 sq. ft. pop-up experience in a New York City basement. It took chocolate lovers on a fully immersive, multisensory journey through the flavors, textures, smells, sights and sounds that make up Kinder Bueno.

The experience featured five highly immersive rooms, each with multiple interactives, tastings, actors and surprises, allowing guests to uniquely engage with the product. From milk chocolate couches to wafer swings, hidden portals, edible bubbles, and an indoor Italian hazelnut orchard, the attention to detail underscored Kinder Bueno’s premium, sophisticated flavor.

Role: Creative Mutant @ The Marketing Arm
VP Experience: Andrew Allen
Design Director: Cole Keeton
Producer: Mike Dzura

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